Who we are


International Sports Marketing Ltd (ISM) was originally established in 1986 as a marketing consultants company being the first consultants to specialize in the European sporting goods industry. Since then, ISM has completed hundreds of strategic marketing plans, assisting clients with their sales and distribution strategy for Europe. This background has given ISM a unique understanding of the Sporting goods industry.

Once a strategic marketing plan was approved, clients frequently asked ISM to recommend people to implement the plan. As a result, ISM has now become the leading European firm of specialist recruitment consultants, having conducted several hundred assignments for the sporting goods industry.

ISM operates within Europe, Russia and Asia.

ISM identifies directors and managers with specialist knowledge (CEO's, Managing Directors, Design, Product, Quality, Sales, Marketing and Retail) within the segments fitness, golf, outdoor, ski, bicycles, extreme sports and sports- and street fashion for APPAREL, FOOTWEAR and EQUIPMENT.

ISM is one of the very few ISO 9001 Registered Firms of specialist recruitment specialists.

ISM clients include most global category brand-leaders.

The unique ISM database has been developed and expanded over 28 years and has no comparable competitor.